So what is all the fuss about being passionate in business?

So many people these days talk about being passionate about their business. It got me thinking about all the people I've met and what passion in business actually means.

I guess that passion is really about getting excited and motivated by something, whether it's an idea, product or organisation.

Have you ever wondered what happens when people become so passionate about this stuff that it goes over the edge?

3 Tips on Marketing For Change

So I’m sitting here wondering if you know what a mind meld is. For those of you into “Star Trek” you’ll already know it’s a technique used by Vulcans (that’s an alien life form) to join minds with another person. I apologise to all non Star Trek fans. Bear with me though – this article isn’t about Star Trek!