Media Responsibility and Change

I'd like to raise a controversial topic. If you, like me, are left confused by the debate about whether or not the BBC or Sky should post stories about the Gaza appeal then read on. Essentially the way I see it is that this is a great illustration about the degree of difficulty there is in sorting out beliefs from facts. I make no comment about the political or other ramifications of supporting the Gaza appeal. What I find interesting is that both news broadcasters believe that they report the news with impartiality. Is this really the case?